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RBI payment rules and your online store

Online sellers in India rarely hold an RBI licence, but RBI rules shape every checkout through their payment aggregator. Merchants have not been allowed to store card numbers since 1 October 2022. From 1 April 2026 most digital payments need two authentication factors, and subscriptions follow the E-mandate Framework, 2026.

Law or standard
RBI (Regulation of Payment Aggregators) Directions, 2025; Card-on-File Tokenisation circulars (2021 and 2022); Authentication Mechanisms for Digital Payment Transactions Directions, 2025; Digital Payments – E-mandate Framework, 2026; Storage of Payment System Data circular (2018); Turn Around Time for failed transactions circular (2019)
Issued by
Reserve Bank of India (RBI), under the Payment and Settlement Systems Act, 2007
Applies to
Payment aggregators, banks and card networks directly; online merchants, marketplaces and subscription businesses through their payment provider agreements
Facts checked
6 November 2026
Card data purgeBefore 1 October 2022
Payment aggregator directions15 September 2025
Two-factor authentication rulesFrom 1 April 2026
Recurring payments without extra checkUp to ₹15,000 (₹1 lakh for insurance, mutual funds, card bills)
Failed UPI merchant paymentReversed by T+5 days, then ₹100 a day
Payment system dataStored only in India (2018)
FAQ

Questions, answered.

Can an e-commerce website store customers' card numbers in India?

No. Under the RBI's Card-on-File Tokenisation circulars, only card issuers and card networks may store actual card data, and all other entities had to purge it before 1 October 2022. A merchant may keep only the last four digits and the issuer's name for tracking and reconciliation, and saved cards must use tokens.

What is card-on-file tokenisation?

Card-on-file tokenisation replaces the card number with a token that is unique to the card, the token requestor and the merchant. Under the RBI's 2021 circular, a token can only be created with the customer's explicit consent and an additional factor of authentication validated by the card issuer, and customers must be able to de-register it.

What are the RBI rules for recurring payments and subscriptions?

The RBI's Digital Payments – E-mandate Framework, 2026, issued on 21 April 2026, covers recurring payments on cards, prepaid instruments and UPI. Registration and the first payment need additional authentication; later payments up to ₹15,000 each do not, rising to ₹1 lakh for insurance premiums, mutual fund subscriptions and credit card bills. The customer must be notified at least 24 hours before each debit.

Is OTP still required for online payments after April 2026?

The RBI's Authentication Mechanisms for Digital Payment Transactions Directions, 2025 apply from 1 April 2026 and require at least two authentication factors for each digital payment. They do not mandate SMS OTP; for payments other than card-present ones, at least one factor must be generated for that transaction or be capable of being proven, such as biometrics.

How quickly must a failed online payment be reversed in India?

The RBI's circular on Turn Around Time for failed transactions (20 September 2019) sets outer limits for each payment type. For a UPI payment to a merchant where the customer is debited but the merchant gets no confirmation, the reversal is due within T+5 days, after which ₹100 a day is payable to the customer without them having to claim it.

Does a marketplace need an RBI payment aggregator licence?

The RBI (Regulation of Payment Aggregators) Directions, 2025 keep the two roles apart: a payment aggregator may not run a marketplace, and a marketplace onboarded by a payment aggregator may accept payments only for sellers onboarded on its own platform. Whether your own flow of funds needs authorisation depends on how it is structured, so take legal advice before holding customer money yourself.

Does the RBI regulate cash on delivery?

The RBI rules covered here deal with digital payments. The one direct reference is in the RBI (Regulation of Payment Aggregators) Directions, 2025, which bar payment aggregators from operating their escrow accounts for cash-on-delivery transactions.

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