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Aisle of a distribution warehouse with stocked racks on both sides

Every scheme applied, every claim recovered, every beat covered.

Kreon has software for both sides of FMCG distribution: the distributor who makes hundreds of small bills a day, and the brand that wants to see what sells after the goods leave its godown. Margins are thin and schemes change every month, so the software has to apply them on the bill and recover them from the company.

What the system has to handle

The details generic software gets wrong.

01

Schemes on every bill

Free quantity, slabs and combos must apply on their own. Applied from memory, they are either missed or given wrongly.

02

Claims the company accepts

The company wants bill-wise proof. Without it, the distributor ends up funding schemes from his own pocket.

03

Beat-wise billing

Bills are made and delivered beat by beat, with a loading sheet per van. Billing party by party is too slow.

04

Batch, MRP and expiry

The same item sits in stock at two MRPs. The oldest batch must go first, or expiry eats the margin.

Modules this trade uses most

The parts that matter here.

Buying and selling

Sales orders, challans and invoices

Takes an order through to delivery challan and GST invoice, with part dispatches, pending order balance and several…

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Buying and selling

Schemes, discounts and claims

Sets up trade schemes (free quantity, slab, combo, cash discount, target-based) and applies them automatically at…

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Data, AI and integration

Mobile app

Android and iOS apps for owners, sales staff, store keepers, technicians and employees: approvals, orders, stock scan,…

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Sales and service

Beat and route planning

Groups outlets into beats (a salesman's fixed route for a day) by area and visit frequency and builds each person's…

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Finance and compliance

Receivables and payables automation

Bill-wise outstanding with ageing, credit limits and automatic payment reminders to customers.

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Sales and service

Salesforce automation (visits, orders, tracking)

Mobile app for field salesmen: GPS check-in at each outlet, order booking, collection and visit notes, working offline…

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Buying and selling

Returns, expiry and replacement

Handles goods coming back: saleable returns, damage, expiry and warranty replacement, each with its own approval and…

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Inventory and warehouse

Multi-godown stock and transfers

Keeps separate stock for each factory, godown, shop floor store and job worker location.

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Finance and compliance

E-invoice and e-way bill

Generates IRN, signed QR code and e-way bill straight from the invoice or challan, singly or in bulk.

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FAQ

Questions, answered.

Is this for the distributor or for the company?

Both. The distributor software runs a distributor's own purchase, billing, delivery and claims. The DMS is for the brand, and shows secondary sales, distributor stock and claims across the network. They work together or separately.

Can it handle van sales as well as order-based selling?

Yes. Order-based selling runs through beat billing with loading sheets. For ready-stock selling, the van sales app bills at the shop from van stock and settles stock and cash each evening.

Can retailers place orders themselves?

Yes. With the retailer ordering app, shopkeepers order from their own phone at their own rates and schemes. The order lands in the distributor's billing queue.

Which Kreon products fit fMCG distribution?

Van Sales App, FMCG Distributor Software, Retailer Ordering App, Salesforce Automation (SFA), Distributor Management System (DMS). Each can be shaped to the way your business works, and they share the same records when used together.

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In fMCG distribution? Let us talk.

We will tell you, honestly, whether software can fix it. If it cannot, we will say so.