Distributor Management System (DMS)
This distributor management system is for a brand or manufacturer that sells through distributors and super-stockists. Your own sale ends at your godown gate, but the real picture is what the distributor sells to retailers. The DMS brings in that secondary sale bill by bill, so stock, schemes and claims are checked against actual invoices, not month-end statements.
Brand sales heads, regional and area sales managers, distributors, super-stockists, distributor billing staff, claims and accounts teams
Web, Android and iOS
Built for the way your trade works.
For a brand or manufacturer that sells through distributors and wants to see what happens after the goods leave its own godown: secondary sales, distributor stock, schemes and claims. Suits companies with roughly 20 to several hundred distributors.
Secondary sales captured from every distributor, bill by bill, not month-end summaries
Scheme setup by brand, with distributor claims checked against actual retailer bills
Distributor stock and days-of-cover visible to the company, SKU by SKU
- Primary orders raised by distributors against credit limit and suggested stock norms
- Retailer master with outlet class, beat and channel shared across the network
- Price lists by state, channel and distributor with margin slabs (PTD, PTR, MRP)
- Damage, expiry and sales return claims with approval levels and credit notes
- GST invoices, e-invoice and e-way bill from the distributor's own billing screen
- Target versus achievement by distributor, territory, brand and SKU
- Tally sync so the distributor's accountant does not enter bills twice
A day's work, in order.
Primary order
The distributor raises an order on you, checked against credit limit and stock norms.
Dispatch and receipt
You invoice and dispatch; the distributor takes the goods into stock.
Secondary billing
The distributor bills retailers beat by beat, with the current scheme on each bill.
Stock visibility
You see each distributor's closing stock and days of cover, SKU by SKU.
Claims raised
Scheme, damage and expiry claims come with retailer bills attached and move through approval.
Credit note settlement
Approved claims become credit notes, and the distributor's ledger with you stays agreed.
Sound familiar?
A distributor management system (DMS) connects a brand with its super-stockists, distributors and retailers. We have built one for a beauty products business, and the same structure serves FMCG, pharma and any brand that sells through a network.
- You know what you sold to distributors, not what they sold onward.
- Schemes are announced on chat and settled by argument.
- Claims take months to verify.
- Orders from the field arrive as photos of handwritten lists.
18 modules, one set of books.
Each module writes to the same records, so stock, production and accounts never disagree.
Sales orders, challans and invoices
Takes an order through to delivery challan and GST invoice, with part dispatches, pending order balance and several…
About this module Buying and sellingDealer and customer portals
A login for dealers and customers to place orders at their own rates, track dispatch, download invoices and ledger,…
About this module Buying and sellingSchemes, discounts and claims
Sets up trade schemes (free quantity, slab, combo, cash discount, target-based) and applies them automatically at…
About this module Buying and sellingPrice lists and customer-wise rates
Maintains price lists by state, channel, customer class and individual party, with effective dates and discount…
About this module Buying and sellingReturns, expiry and replacement
Handles goods coming back: saleable returns, damage, expiry and warranty replacement, each with its own approval and…
About this module Sales and serviceBeat and route planning
Groups outlets into beats (a salesman's fixed route for a day) by area and visit frequency and builds each person's…
About this module Inventory and warehouseMulti-godown stock and transfers
Keeps separate stock for each factory, godown, shop floor store and job worker location.
About this module Inventory and warehouseBatch, lot and serial tracking
Gives every receipt and production run a lot, batch, heat or serial number and carries it through to the sales invoice.
About this module Finance and complianceReceivables and payables automation
Bill-wise outstanding with ageing, credit limits and automatic payment reminders to customers.
About this module Finance and complianceE-invoice and e-way bill
Generates IRN, signed QR code and e-way bill straight from the invoice or challan, singly or in bulk.
About this module Finance and complianceGST returns
Prepares GSTR-1 and GSTR-3B from books, reconciles purchases with GSTR-2B and tracks input tax credit.
About this module Data, AI and integrationBI dashboards
Live charts of sales, collections, stock, production and cash, with drill-down to the entry behind each figure.
About this module Data, AI and integrationTally integration
Posts sales, purchase, receipts, payments and journals to Tally with ledgers and cost centres mapped.
About this module Data, AI and integrationWhatsApp integration
Sends invoices, payment reminders, order status and reports on WhatsApp automatically through the WhatsApp Business API.
About this module Data, AI and integrationMobile app
Android and iOS apps for owners, sales staff, store keepers, technicians and employees: approvals, orders, stock scan,…
About this module Buying and sellingTransport and LR tracking
Records transporter, LR (lorry receipt) number, vehicle, bales or cartons and freight against each dispatch and links…
About this module Sales and serviceSalesforce automation (visits, orders, tracking)
Mobile app for field salesmen: GPS check-in at each outlet, order booking, collection and visit notes, working offline…
About this module Sales and serviceLoyalty and rewards
Awards points on purchases or on QR coupon scans to shoppers, retailers and influencers such as electricians and…
About this moduleIndustries it serves.
- FMCG distribution
- Pharma distribution
- Beauty and cosmetics
- Electronics and electricals trading
- Wholesalers and super-stockists
- Building materials and hardware
- Auto spare parts and lubricants
- Agri-inputs
- Footwear
- Consumer durables and home appliances
- Food and beverage
- Pharma marketing
- Stainless steel
Related products.
FMCG Distributor Software
FMCG distributor software that runs your own agency: purchase, godown, beat billing, delivery, collection and claims on the…
View DistributionSalesforce Automation (SFA)
Sales force automation software for companies and distributors with salesmen in the market.
View DistributionStockist and Wholesale Software
Wholesale billing software for stockists and traders who buy in bulk and sell on credit to many parties at different rates.
View DistributionRetailer Ordering App
A retailer ordering app that a distributor or brand gives to its shopkeepers, under its own name.
View DistributionVan Sales App
A van sales app for distributors who send loaded vans to sell and bill on the spot, known as ready-stock selling.
ViewQuestions, answered.
Will our distributors have to give up Tally?
No. The distributor bills in the DMS and the bills sync to Tally, so the accountant keeps the books as before. Nobody enters the same invoice twice.
Can it check scheme claims against actual retailer bills?
Yes. Every claim is built from the distributor's own secondary bills, so you can see which outlet got the free quantity or discount and on which invoice. A claim without matching bills stands out before approval.
How do we see distributor stock without calling them?
Purchases and secondary sales are both recorded in the system, so each distributor's closing stock is always known. You see it SKU by SKU with days of cover, and can spot overstocking or a likely stock-out early.
Can different states and channels have different prices?
Yes. Price lists are kept by state, channel and distributor, with the margin at each level: price to distributor, price to retailer and MRP. The billing screen picks the right rate on its own.
Does Distributor Management System (DMS) work on mobile?
Yes. It runs on Web, Android and iOS, so people on the floor, in the field or on the road work on the phone while the office works on the full screens.
Can Distributor Management System (DMS) be changed to fit how my business works?
Yes. Kreon builds and supports it, so screens, reports, approvals and rules are shaped to your process. Tell us what is different about the way you work and we will show you how it fits before anything is built.
See Distributor Management System (DMS) working.
Book a demo and we will walk you through it with examples from your own trade, then tell you plainly what would need to change for your business.